How to run Ads on LinkedIn (5 easy steps to follow)

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Social Media Marketing has become important since every business has gone online due to pandemic hit.

Businesses that want to fully use Social Media leverages are the ones that are on the right track to generate leads or conversions.

People became very addicted to using Social Media Platforms.

Because people use Social Media apps too much they end up staying online too much. Which makes businesses use social media platforms for marketing purposes.

There are other social media platforms too where you can run ads such as Facebook, Instagram, Pinterest.

But, running ads on Linkedin is somewhere different i.e a good way.

Why Running an Ads on Linkedin Are great

Now, before I go into discussing how to run ads on LinkedIn for your business.

Let’s discuss why businesses like you should prefer running ads on LinkedIn.

  • Linkedin Is well known Market for B2B Clients to promote services or products.
  • Being known as social Media Platform for professional Linkedin is the best place to target your market to genarate leads.
  • On Linkedin there are 310 million monthly active users and over 40% people are active users.
  • If you’re an employee, you can directly connect with recrueiters, company CEO to get hired.

Before discussing the 5 basic things to create successful LinkedIn ads, you first need to know what types of ads you can run on LinkedIn.

Types Of LinkedIn ads

There are four types of ads that you can run on LinkedIn to generate leads.

  • Message Ads
  • Dynamic Ads
  • Text Ads
  • Sponsored Ads

5 steps to follow to run LinkedIn ads

Let’s discuss the 5 steps you should be following when running an ad on LinkedIn.

Create a campaign Manager Account

To start an ad campaign on LinkedIn you need to have a Campaign Manager Account.

Upper right corner of your LinkedIn page you will get an option called Advertise.

Now, just click on that option you’ll be redirected to a page where you’ve to create a LinkedIn manager account.

You need to submit information such as your account name, Currency, and of course Url of your LinkedIn page.

if you don’t have any, you can create a new LinkedIn page by clicking on the options called “Create new LinkedIn Page”

Once you’ve done, you’ll be redirected to a new page that will look like this

Choose your objective

The second step that you need to follow is choosing your objective.

You can choose any one Objective for 1 ad campaign. These include Awareness, Consideration, Conversions.

Select your Target Audience

When you’ve done selecting your objective you need to decide who is your target audience for your ads.

LinkedIn offers more than 200 targeting calculations from job experience to interests.

You can also exclude by audience attributes and matched audiences.

Choose your Ad format

As mentioned before in this article, you’ve four types of ads options Message ads, Dynamic Ads, Text Ads, and Sponsored Ads.

You’ve also options like single image ad, Carousel image ad, video ad, Text ad, Spotlight ad, conversation ad, and Event ad.

Now, I’m not going to discuss all of these stuff here. If you need one comment down at the end of this post so I can write the next post around this topic.

Budget and Schedule

This is the most important segment of these five important steps.

Here, you have to budget according to your overall ad structure. From the budget & Schedule option, you’ll have three options to choose from.

  • Set both daily and lifetime budget
  • Set a daily budget
  • Set a lifetime budget

You can select start and end dates accordingly to finish creating a LinkedIn ad campaign.


Above mentioned steps, you should follow in order to create a successful LinkedIn ad Campaign.

Comment down below for any queries regarding this post.

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